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The 9-5 hours of social media are 24/7

marketing smokerA few things popped this into my head: seeing a chap I know comment that now he’s working properly in social media he has less time to tweet/Facebook his own stuff and others asking me at various training events how often you should be online/when you can be offline.

Here’s the modern-day reality: if you’re taking social media seriously Monday-Friday 9-5 just doesn’t cut it. That doesn’t mean you have to be a slave to the keyboard though. What you may need is an ex-smoker…
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People use social media all the time – at work, in toilets, first thing in the morning (that one baffles me), last thing at night (again, only acceptable if you’re single), when travelling, at home, when watching TV – so that’s a lot of potential time for someone to mention a brand or brand experience.

And you – from a PR/marketing/social media point of view – have to be on top of what people say. On the one hand, it’s just basic, kind customer service and secondly, it lets you react quickly to any potential issues and stops you losing a customer.

But you can’t sit and be a slave to the keyboard can you? Should you be? Of course not.

Tips for monitoring social media and keeping a life

  1. Don’t try to multitask. Have Twitter time, Facebook time and so on.
  2. Set time periods for checking, depending on how busy your accounts are. Check every four hours for example, allocating 10 minutes to making sure all is well, responding/replying.
  3. Feel free to use scheduled tweets to make your presence look more 24/7 than it is.
  4. If you only check once a day, tell your followers that, letting them know that a reply will come in 24 hours tops.
  5. If you have a team, split tasks accordingly. Don’t all be following Twitter, then Facebook. Divide and conquer

Hire an ex-smoker

One of the biggest problems ex-smokers have is that of breaking the cycle of getting up every so often for ‘fag breaks’ as we call them in Scotland. Over the years their brains have become used to the idea of working for a few hours on something and then stopping for 10 minutes, having a chat and then back to the main work cycle.

Sound familiar?

Harness the brain that’s already in the mindset for breaks and quick diversions instead of disrupting someone who likes long periods of monotasking. Ask the ex-smoker to get involved. The other benefit to them is that they still get to have their chats – but in a far warmer environment than standing outside as they did when they were on the ciggies!

Feel free to discuss the article in the comments section below or drop Craig McGill an email at

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