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Should the Scottish Government buy sectarian keywords in PPC effort to minimise negative PR after bomb threats?

A thought just occured to me after my previous post. Just as BP bought nearly $1million worth of Google ads over a variety of keywords at the Deepwater Horizon incident should the Scottish Government, Glasgow City Council, Celtic, Rangers or some other organisation buy up domain names and keywords associated with the issue?

That way, if someone was going by words like ‘bomb threat’, ‘sectarian’ and so on, they would see links to pages showing that Scotland isn’t as bad as it was (or whatever the person who bought the ads wanted them to see – they could easily portray the opposite if they wanted).

Or would buying the domains/adwords be seen as an admittance of a problem instead of a proactive PR approach using SEO and PPC? (Though with news of the bombs now all over the UK-wide press, it’s not really time for putting heads in the sand.)

(Thanks to Clarke Duncan and Attacat Ben for a clarification)

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