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Free Social Media training for Scottish police, fire and other emergency services

There’s been a few instances recently (including one where I was giving a quick Twitter masterclass to some police at 2am but that’s a story for another day) where it’s been clear that for many in the Scottish emergency services – regardless of it being the police, ambulance service, coastguard or fire and rescue services – social media is still something that’s viewed with a range of emotions from suspicion to hostility or ignorance. Recent events down south have done nothing to help get rid of that viewpoint either.

Now I believe social media could be a fantastic tool for the 999 services – from building grassroots community relations to helping prevent crime and get results on crime – and I’d like to do my bit to help.

I’m willing to offer free one-day training course/presentation on social media which will be backed up by the courses being made available as podcasts – video and audio – for others in the forces to view/listen to at their leisure.

The courses will cover:

  • Why people use social media
  • How the service could use social media/ideas for engagement
  • A look at the most popular platforms – Twitter, Facebook, blogging, LinkedIn, GeoLocation services, online video, podcasts
  • What costs are involved – financial and time and how to minimise them
  • IT and HR issues around social media and how to overcome them
  • How to engage
  • Crowdsourcing
  • How to measure effectiveness

As stated above, there’s no charge for the course (though travelling expenses may be incurred depending on location). If anyone is interested all they have do is get in touch via the email address or phone number at the top right of the page.

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