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20 tips for companies doing Social Media on Christmas Day

Been a bit of buzz – mostly people calling me a Scottish humbug (my daughter read the blog and said “you will now be known as Papa Scrooge”) over my post on Why Social Media Staff Should be Working Christmas Day – so to help people out so that they can spend more time with their toys or loved ones (or both), here’s 18 tips to minimise having to be online during Christmas Day:

20 tips for firms doing Social Media on Christmas Day


  1. You do have Google Alerts set up for all relevant brand names and topics, yes?
  2. Let people know you’ll be available online
  3. Your site does work on the most popular mobiles and tablets, yes?
  4. Have your FAQ updated and revised with most common/popular questions from this time of year at the top
  5. In everything you put online, think like a consumer. What will they be asking?
  6. Is your online store up and running OK? Do you have emergency contact phone numbers for any technical or PR issues that arise?
  7. Schedule tweets across the day with links to the most commonly asked questions regarding your brands
  8. Are there any relevant online links you can link to? Again, feel free to schedule them
  9. If scheduling Facebook posts via Hootsuite or other tool, remember that it will impact on your Edgerank
  10. Think about the times people will go online – for example, 3pm in the UK is a bad time as most are having dinner – and when your customers are like to be online
  11. Is there anything you have – app for example – that you can encourage people to go to to download with their new tablets/phones/etc? Bonus points if it’s a free download (for example, a client of mine – Whyte & Mackay have a SatNav voice from a Scotsman that they make available as a free download for TomTom users)
  12. Schedule some tweets wishing a Merry Xmas to the people who have been key helps or influencers to you over the year
  13. Have a reply policy in place covering the most expected comments from consumers
  14. Let people know in your biogs for Twitter and your latest Facebook updates – that you might not reply as promptly as normal but that you will reply (give them an ETA if you want.)
  15. Check a few times throughout the day when you get a quiet moment. Having a properly set-up smartphone can be a gift for this as you can check things in the car (as long as you aren’t driving)
  16. Remember, the odds are that if people are mentioning you for help or to moan about an issue, they just want you to resolve it quickly so they can get back to the fun stuff
  17. Try not to post if you’ve had too much of the Christmas spirit (or any other kind of spirit) – a drunken tweet could cause the issues you are trying to avoid
  18. As it’s Christmas, why not wish your competitors a Merry Xmas? After all, the British and Germans could do it during war. Also, the odds are they’ve taken Xmas off, so why not monitor their timelines/mentions and help people out if you can. It may get you customers in the long run…
  19. Remember, many people will be watching TV with their laptop/mobile as their second screen for tweeting. Feel free to join in the chat if you have time
  20. Have fun. Yes, it’s work but you can enjoy work you know

With a bit of planning and scheduling, there’s no reason to be chained to the keyboard all day long, but you should check in to make sure your customers are happy. After all, it’s the season of giving and it’s your place to give customer satisfaction and happiness.

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