Hats off – and then some – to the UN for their new “Women should/need…” adverts based on results from Google Autocomplete. A simple trick that’s really effective – but what happens when you run the same trick on certain professions?

Google Autocomplete on Journalism

Google Autocomplete on Social Media

Google Autocomplete on PR people

Google Autocomplete on Advertisers

Google Autocomplete on Marketeers

Of course, then you get the results for Scottish People and politicians…

The thing is, this is a great and easy campaign for people to do – it’s an easy win for charities of all kinds, especially ones that want to play with public perceptions.